Jonas Feller
Broschiertes Buch

CSR Strategies in International Business. Concepts and theories for a competitive edge

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For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR poin...