CSR Image Discursive Construction of Banks and the Effects on Capital Markets
Muchun Wan
Gebundenes Buch

CSR Image Discursive Construction of Banks and the Effects on Capital Markets

Comparative Study of China and US

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This book attempts to establish an inter-disciplinary discourse evaluation framework to analyze multi-dimensional discursive features along 4 dimensions in Chinese and American banks' CSR reports: sentiment, readability, CSR keyword, and visualization. It analyzes Chinese and American banks' different discursively constructed CSR images via the employment of various discursive features in CSR reports within their different contexts. Lastly, it examines the effects of Chinese and American banks' discursively constructed CSR images on capital markets, with an inter-disciplinary approach of lingu...