CSR & Brand Image
CSR and Its Impact on Brand: A TATA Motors Case Study
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Summary of Research on Corporate Social Responsibility (CSR) and Brand Loyalty. Research by Kalpesh Manseta focuses on CSR's impact on brand loyalty. CSR enhances company reputation, trust, and customer support. TATA Motors' product recall affected consumer perceptions of safety and honesty. The study highlights the importance of CSR in competitive markets. Positive CSR information has less impact on brand loyalty than negative CSR issues. Future research may explore demographic variations in CSR impact on brand loyalty.
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