Edward L Bernays

Gebundenes Buch

Crystallizing Public Opinion

Beschreibung

"Crystallizing Public Opinion" by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public perception and managing public relations strategies. This seminal text examines how public opinion is formed, manipulated, and ultimately, crystallized. It provides insights into marketing techniques, social psychology, and the sociology of public sentiment, offering a comprehensive overview of the forces that shape societal attitudes. A cornerstone of business and economics literature, this book remains relevant for anyone seeking to understand the dynamics of public relations and the art of persuasion. Explore the timeless principles outlined in "Crystallizing Public Opinion" and gain a deeper appreciation for the complexities of social influence and political opinion polling. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Produktdetails

• Verlag: Creative Media Partners, LLC
• Seitenzahl: 122
• Erscheinungstermin: 29. März 2025
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 349g
• ISBN-13: 9781023489737
• ISBN-10: 1023489732
• Artikelnr.: 74023525