Cruft
Marketing Best Practices for Smart People!
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Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if y...
Cruft. It is useless information; it is defective code; it is wasted space. It is... the opposite of what's in this book--but we thought the title might catch your eye. In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too much--which results in wasted resources, scope over runs, and a dysfunctional strategy. Is your team functioning at the highest level? Have you learned everything there is to learn? Then this book isn't for you. But if you're a normal human being, you probably have some growing to do--and that's where we come in. We won't let you settle for wasted space. In Cruft, we offer life hacks for everything under the marketing sun, including: -Graphic design best practices -Videography tips -Content writing dos and don'ts -Inbound marketing -Strategy development -All manner of web app and website delivery keys >This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrands--and we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.
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