Geoffrey A. Moore (Calif President of The Chasm Group in Palo Alto

Broschiertes Buch

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Beschreibung

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Autor

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Produktdetails

• Verlag: John Wiley and Sons Ltd
• Seitenzahl: 240
• Erscheinungstermin: 1. August 1998
• Englisch
• Abmessung: 233mm x 156mm x 24mm
• Gewicht: 374g
• ISBN-13: 9781841120638
• ISBN-10: 1841120634
• Artikelnr.: 21930237