CRM Concepts & Practices in Hotel and Tourism Operations

CRM Concepts & Practices in Hotel and Tourism Operations

Versandfertig in 1-2 Wochen
19,99 €
inkl. MwSt.
PAYBACK Punkte
10 °P sammeln!
The hospitality and tourism industries have witnessed unprecedented growth and competition in recent years as customers become increasingly discerning and tech-savvy, hotels, travel companies and tourism boards must adapt to meet their evolving needs and expectations. Customer Relationship Management (CRM) has emerged as a critical strategy for hospitality and tourism businesses to build loyalty, drive revenue, and gain a competitive edge. This book aims to provide a comprehensive understanding of CRM principles and their application in the hospitality and tourism industries. Written for stude...