Dilara Torun
Broschiertes Buch

Critically review the 15 C´s in the context of the marketing of an international tourist destination: Lanzarote

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Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. Theobjective of this analysis is to define innovative marketing strategies for tourism products inorder to be successful on the market.A tourist destination is an integrated tourism product which needs well defined marketingstrategies. Only a continuous analysis, definition and implementation of strategies help touristdestinations to gain a competitive advantage.Popular destin...