Jerry Wind, Mukul Pandya, Deborah Yao

Broschiertes Buch

Creativity in the Age of AI

Toolkits for the Modern Mind

Beschreibung

Discover the scientifically proven path to unlocking your creative potential, no matter your age, profession or background.

From personal breakthroughs to organizational transformation, Creativity in the Age of AI shows you how to leverage cutting-edge AI tools to amplify your natural abilities. This concise, practical guide will help you:
Gain confidence in your ability to become more creative through understanding the neuroscience behind creative thinking Master 12 powerful approaches to enhance creativity, from challenging mental models to interdisciplinary thinking Learn to amplify these approaches using cutting-edge AI tools Experiment with these methods to address personal, professional, and organizational challenges Build a customized, dynamic portfolio of creativity tools tailored to your unique needs Overcome common obstacles to implementing creative solutions Draw inspiration from remarkable innovators including Nobel Prize winners, artists, musicians, architects and entrepreneurs
This accessible book distills decades of research and practice, including principles from the lead author's popular Wharton MBA creativity course taught for over a decade.

Build a personalized toolkit for unstoppable innovation in today's challenging times and transform your creative potential into practical solutions enhanced by the power of AI!

Produktdetails

• Verlag: De Gruyter
• Seitenzahl: 200
• Erscheinungstermin: Oktober 2025
• Englisch
• Abmessung: 240mm x 170mm
• ISBN-13: 9783111698106
• Artikelnr.: 73991877

Rezensionen

"Creativity in the Age of AI offers a timely and refreshingly human-centered approach to artificial intelligence. Rather than dwelling on the potential of AI to replace human creativity, this book brilliantly demonstrates how AI can enhance and accelerate our own creative capabilities. With its hands-on approach, Wind and colleagues provide both inspiration and practical tools for harnessing AI as a partner in creative discovery. This is essential reading for anyone who believes-as I do-that technology should serve human flourishing rather than human obsolescence." --Stefano Puntoni, Co-Director, AI at Wharton, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania

"If your work depends on fresh

thinking-but you don't have time to wait for inspiration-Creativity in the Age of AI offers a practical way forward. It delivers twelve strategies to help you generate, shape, and apply ideas with clarity and intent in our AI-transformed world. Rather than fearing AI's advance or expecting it to do your thinking, this practical guide gives you the know-how to create a powerful alliance between human creativity and artificial intelligence-whether you're leading a team, building a brand, or revitalizing your own creative practice. This isn't just a book of ideas, it's a catalyst for creative momentum when you need it most." --Stephen D. Rappaport, Managing Consultant, Stephen D. Rappaport Consulting LLC

"Creativity in the Age of AI is a vital and timely guide for navigating the rapidly evolving landscape of AI and innovation. By seamlessly blending scientific insight with practical, actionable frameworks, it demonstrates how AI can amplify-rather than replace-human creativity. This book empowers professionals across industries to unlock data-driven innovation, scale their creative impact, and shape a future where technology enhances our capacity to create value and meaning. A must-read for forward-thinking leaders in the digital era." --Margherita Pagani, Professor of Digital Marketing, Director of the SKEMA Centre for AI

"Creativity in the Age of AI offers a timely and refreshingly human-centered approach to artificial intelligence. Rather than dwelling on the potential of AI to replace human creativity, this book brilliantly demonstrates how AI can enhance and accelerate our own creative capabilities. With its hands-on approach, Wind and colleagues provide both inspiration and practical tools for harnessing AI as a partner in creative discovery. This is essential reading for anyone who believes-as I do-that technology should serve human flourishing rather than human obsolescence." --Stefano Puntoni, Co-Director, AI at Wharton, Sebastian S. Kresge Professor of Marketing, The Wharton School, University of Pennsylvania

"If

your work depends on fresh thinking-but you don't have time to wait for inspiration-Creativity in the Age of AI offers a practical way forward. It delivers twelve strategies to help you generate, shape, and apply ideas with clarity and intent in our AI-transformed world. Rather than fearing AI's advance or expecting it to do your thinking, this practical guide gives you the know-how to create a powerful alliance between human creativity and artificial intelligence-whether you're leading a team, building a brand, or revitalizing your own creative practice. This isn't just a book of ideas, it's a catalyst for creative momentum when you need it most." --Stephen D. Rappaport, Managing Consultant, Stephen D. Rappaport Consulting LLC

"Creativity in the Age of AI is a vital and timely guide for navigating the rapidly evolving landscape of AI and innovation. By seamlessly blending scientific insight with practical, actionable frameworks, it demonstrates how AI can amplify-rather than replace-human creativity. This book empowers professionals across industries to unlock data-driven innovation, scale their creative impact, and shape a future where technology enhances our capacity to create value and meaning. A must-read for forward-thinking leaders in the digital era." --Margherita Pagani, Professor of Digital Marketing, Director of the SKEMA Centre for AI