Jon Cope, Stuart Mayell

Gebundenes Buch

Creativity in PR and Communications

Concepts and Practices for Innovation

Beschreibung

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: - Fostering a creative mindset - Cultivating creativity - Creative thinking - Creative ideation processes - AI as a tool to assist creativity - Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.

Autor

Jon Cope is the Assistant Head of the School of Media and Communications, and was the Course Leader of the MA in Public Relations at Westminster University, UK. He is also a PR practitioner with more than 25 years' experience in the healthcare and consumer sectors. Most recently, Jon's freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. He holds an MA in Critical Global Politics from Exeter University and is the author of two books on fashion promotion and public relations.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 304
• Erscheinungstermin: 25. November 2025
• Englisch
• ISBN-13: 9781398620865
• ISBN-10: 1398620866
• Artikelnr.: 71827570