Creativity at Work

Developing the Right Practices to Make Innovation Happen

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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:_ Understand the creative preferences of organizations, departments, work groups, and individuals_ Identify and compare the different creativity profiles that describe specific purposes, practices, and people_ Produce the desired results by developing the right practices_ Blend creativity practices to meet th...