
Creativity at Work
Developing the Right Practices to Make Innovation Happen
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:_ Understand the creative preferences of organizations, departments, work groups, and individuals_ Identify and compare the different creativity profiles that describe specific purposes, practices, and people_ Produce the desired results by developing the right practices_ Blend creativity practices to meet th...
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
_ Understand the creative preferences of organizations, departments, work groups, and individuals
_ Identify and compare the different creativity profiles that describe specific purposes, practices, and people
_ Produce the desired results by developing the right practices
_ Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
_ Understand the creative preferences of organizations, departments, work groups, and individuals
_ Identify and compare the different creativity profiles that describe specific purposes, practices, and people
_ Produce the desired results by developing the right practices
_ Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself