Eleonora Pantano

Gebundenes Buch

Creativity and Marketing

Beschreibung

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Autor

Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 224
• Erscheinungstermin: 2. August 2021
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 482g
• ISBN-13: 9781800713314
• ISBN-10: 1800713312
• Artikelnr.: 61263190