Andrew Mcstay

Gebundenes Buch

Creativity and Advertising

Affect, Events and Process

Beschreibung

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.

Autor

Andrew McStay is a Lecturer in Media Culture at Bangor University. His previous publications include The Mood of Information (2011), Digital Advertising (2009) and Media Studies: Texts, Production and Context (2009, co-authored with Long, Wall, and Bakir).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 194
• Erscheinungstermin: 5. April 2013
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 461g
• ISBN-13: 9780415519540
• ISBN-10: 0415519543
• Artikelnr.: 39594948