Creative Research
Research Theory and Practice for the Creative Industries
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"This much-loved, classic text offers a step-by-step guide to undertaking a research project. It shows designers and artists how to define their project, decide which research processes to undertake and then successfully carry out the project. A range of different techniques and procedures for the collection and analysis of data are showcased through the use of up-to-date case studies, all of which demonstrate what a well-designed research project can achieve. This 3rd edition also includes expanded coverage of data analysis vs. data synthesis, using analytics data, usability testing, sense-ma...
"This much-loved, classic text offers a step-by-step guide to undertaking a research project. It shows designers and artists how to define their project, decide which research processes to undertake and then successfully carry out the project. A range of different techniques and procedures for the collection and analysis of data are showcased through the use of up-to-date case studies, all of which demonstrate what a well-designed research project can achieve. This 3rd edition also includes expanded coverage of data analysis vs. data synthesis, using analytics data, usability testing, sense-making and discourse analysis, and developing visual research"--
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