A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
Justin Wyatt is an associate professor of communication studies, film/media, and journalism at the University of Rhode Island, the author of multiple books, including High Concept: Movies and Marketing in Hollywood, and co-editor of Screening American Independent Film and Refocus: The Later Films and Legacy of Robert Altman.
Inhaltsangabe
1. Preface 2. Part I: Introduction * 1. Considering Viewership * 2. The Terrain of Media Market Research: Partners, Projects & Collaboration 3. Part II: The Battery of Media Market Research Studies * 3. Pilot Testing & Series Maintenance * Appendix to Chapter 3 * 4. Brand Alignment & Derailment * Appendix to Chapter 4 * 5. Talent Testing & Media Research: Gauging Awareness & Connection * Appendix to Chapter 5 * 6. Ideation & Content Co-creation * Appendix to Chapter 6 4. Part III: Rethinking the Viewer * 7. The (Manipulated) Performance of Market Research * 8. A Corrective for Media Market Research & You * Appendix to Chapter 8 5. Acknowledgments 6. Glossary 7. Notes 8. Works Cited 9. Index
1. Preface 2. Part I: Introduction * 1. Considering Viewership * 2. The Terrain of Media Market Research: Partners, Projects & Collaboration 3. Part II: The Battery of Media Market Research Studies * 3. Pilot Testing & Series Maintenance * Appendix to Chapter 3 * 4. Brand Alignment & Derailment * Appendix to Chapter 4 * 5. Talent Testing & Media Research: Gauging Awareness & Connection * Appendix to Chapter 5 * 6. Ideation & Content Co-creation * Appendix to Chapter 6 4. Part III: Rethinking the Viewer * 7. The (Manipulated) Performance of Market Research * 8. A Corrective for Media Market Research & You * Appendix to Chapter 8 5. Acknowledgments 6. Glossary 7. Notes 8. Works Cited 9. Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
