Justin Wyatt

Gebundenes Buch

Creating the Viewer

Market Research and the Evolving Media Ecosystem

Beschreibung

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

Autor

Justin Wyatt is an associate professor of communication studies, film/media, and journalism at the University of Rhode Island, the author of multiple books, including High Concept: Movies and Marketing in Hollywood, and co-editor of Screening American Independent Film and Refocus: The Later Films and Legacy of Robert Altman.

Produktdetails

• Verlag: University of Texas Press
• Seitenzahl: 288
• Erscheinungstermin: 23. April 2024
• Englisch
• Abmessung: 231mm x 160mm x 25mm
• Gewicht: 617g
• ISBN-13: 9781477316511
• ISBN-10: 1477316515
• Artikelnr.: 68944812