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The ADDIE (analysis, design, development, implementation, and evaluation) process remains the dominant instructional model. Yet, it is not the optimal process for the design of e-learning. It neither takes advantage of the technology underlying e-learning nor produces the kind of creative and effective learning experiences we need.
Praise for Michael Allen's e-Learning Library
This is the first volume of six in Michael Allen's e-Learning Library a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through
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Produktbeschreibung
The ADDIE (analysis, design, development, implementation, and evaluation) process remains the dominant instructional model. Yet, it is not the optimal process for the design of e-learning. It neither takes advantage of the technology underlying e-learning nor produces the kind of creative and effective learning experiences we need.
Praise for Michael Allen's e-Learning Library

This is the first volume of six in Michael Allen's e-Learning Library a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book walks readers through the revolutionary processes of rapid prototyping and iterative design as a means of sorting the conflicting and hidden agendas of organizations, winning essential support, and generating creative learning solutions.

"Too many learners have been frustrated and too many careers have been derailed from poorly designed, ineffective e-learning. Michael Allen is finally sharing his 'secret sauce' with the world. The Savvy Start technique alone will go a long way to ensuring that every e-learning project turns out to be a successful one."
--Kevin Kruse, founder, e-LearningGuru.com

"Michael Allen has written a terrific book for courseware developers and business leaders who are interested in launching e-learning programs that will have a true impact on people performance and the business. It is a must-read for everyone who wants to take e-learning to the next level."
--Nick van Dam, global chief learning officer, Deloitte Touche Tohmatsu; founder, e-LearningforKids.org

"Michael Allen knows instructional design from the ground floor up. For four decades he's lead the field. Now he shares his hard-earned knowledge with the rest of us."
--Will Thalheimer, president and principal researcher, Work-Learning Research

"In this short volume, beginning with rapid analysis, rapid prototyping, and rapid evaluation, we find not only the details of the successive approximation process for developing superior e-learning, but also corporate and academic case studies to provide context for the design and development approaches recommended."
--Michael E. Echols, vice-president, Strategic Initiatives, Bellevue University; author, ROI on Human Capital Investment
Autorenporträt
Clover Lane Media, LLC, is a multimedia group that prides itself in providing multi-generational television programming and books to educate, motivate, and inspire viewers and readers with content highlighting diverse communities, especially the black experience. The company was nominated for an Emmy for its 2015 PBS documentary "Indiana Trailblazers," which focused on the history of the Civil Rights Movement across the state of Indiana. Passion, purpose and pride are the three words that truly embody the company's mission. We are passionate about the creative process from dreaming to researching, and then crafting and combining all of the media platforms to produce stellar content. We believe the power of the media lens and books should be used to foster education, understanding, and appreciation for all of humanity. Our fundamental foundation rests in our unwavering principles of integrity, compassion, and faith, which guide us through every aspect of our business. A working relationship with Clover Lane Media, LLC is as special as finding a four leaf clover, which not only represents luck, but most importantly, hope, faith, and love.