David Aaker

Broschiertes Buch

Creating Signature Stories

Strategic Messaging That Persuades, Energizes and Inspires

Beschreibung

Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.

Autor

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

Produktdetails

• Verlag: Penguin Random House India Pvt. Ltd
• Seitenzahl: 184
• Erscheinungstermin: 1. Mai 2022
• Englisch
• Abmessung: 196mm x 128mm x 14mm
• Gewicht: 113g
• ISBN-13: 9780143456414
• ISBN-10: 0143456415
• Artikelnr.: 63303109