David Aaker

Broschiertes Buch

Creating Signature Stories

Strategic Messaging that Energizes, Persuades and Inspires

Beschreibung

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

Autor

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 190
• Erscheinungstermin: 11. Oktober 2017
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 247g
• ISBN-13: 9781683506119
• ISBN-10: 1683506111
• Artikelnr.: 48581163