Creating Shared Value through Strategic CSR in Tourism
Mark Anthony Camilleri
Broschiertes Buch

Creating Shared Value through Strategic CSR in Tourism

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This book gives a good insight of the mainstream responsible initiatives of hotel enterprises. This work contributes to knowledge by adding a hospitality perspective in the existing literature review surrounding the business case for Corporate Sustainability and Responsibility (CSR). The empirical study features a synergistic value model which is grounded in quantitative and qualitative methodologies. Finally, this book puts forward key recommendations for moving the CSR agenda forward. Without doubt, it was the intention of this publication to emphasise the importance of the tourism industry ...