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Creating Passion - Leaving the Warm Water
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Often it is not the application of management dogmas. Rather, Daniel Bloch sees the difference in awakening afeeling of creativity and passion that gives small companies in particular the strength to be at the forefront of the market. In a relaxed style, he tells episodes from his company that lead to a major future project. With this approach and a look beyond pure economics, he creates a new concept for successful entrepreneurship based on people.