Nicht lieferbar

Creating Ever-Cool
A Marketer's Guide to a Kid's Heart
Versandkostenfrei!
Nicht lieferbar
In their quest for kids' dollars, companies market their products as not only necessary, but popular--or cool--to varying degrees of success. Some achieve tremendous, consistent success. These the author terms "Ever-Cools". Now, the secret formula for achieving "Ever-Cool" status is available to marketers everywhere. Illus., tables.