Richard Boulton

Gebundenes Buch

Creating and Managing a CRM Platform for your Organisation

Beschreibung

More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.

Autor

Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.

Produktdetails

• Verlag: Gower
• Seitenzahl: 172
• Erscheinungstermin: 25. März 2019
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 429g
• ISBN-13: 9781138335783
• ISBN-10: 1138335789
• Artikelnr.: 56894082