Souad Tayane

Broschiertes Buch

Create, Innovate and Succeed

Contractor's Manual

Beschreibung

This book on entrepreneurship offers a comprehensive and practical guide to understanding and successfully setting up a business. It covers the theoretical foundations of entrepreneurship, types of businesses and their evolution in Morocco, then explores current trends and case studies of innovative Moroccan companies. The key role of entrepreneurship in economic development is highlighted through success stories and an analysis of challenges specific to the Moroccan context. Subsequent chapters detail the essential skills for an entrepreneur, from dealing with failure to the importance of the entrepreneurial mindset. The book also guides readers through the stages of transforming an idea into an opportunity, value creation and adaptability. Readers will find practical activities, such as decision-making and risk-management games, tools and templates to structure their approach, and guidance in designing their business plan and business model.

Autor

Professor Souad Tayane, national facilitator and trainer of trainers in entrepreneurship and innovation, accredited by the International Labour Organization (ILO). She is involved in teaching and research, with a focus on the development of entrepreneurial skills and innovation.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 72
• Erscheinungstermin: 27. Dezember 2024
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 125g
• ISBN-13: 9786208504830
• ISBN-10: 620850483X
• Artikelnr.: 72676685