Crafting and Executing Strategy
Broschiertes Buch

Crafting and Executing Strategy

Concepts and Cases. Global Edition

By Thompson, Arthur A. ; Peteraf, Margaret A.; Gamble, John E., et al.
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Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.