Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card
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Table of contents:Part I: Concepts and Techniques for Crafting and Executing Strategy Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources and Competitiveness Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and ...
Table of contents:
Part I: Concepts and Techniques for Crafting and Executing Strategy Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources and Competitiveness Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership Part II: Cases in Crafting and Executing Strategy
Part I: Concepts and Techniques for Crafting and Executing Strategy Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources and Competitiveness Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership Part II: Cases in Crafting and Executing Strategy