Cracking the Generics Code
Subba Rao Chaganti
Gebundenes Buch

Cracking the Generics Code

Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

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Cracking the Generics Code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players. A detailed analysis of these twenty companies reveals the success code of 'Ten essential elements of a winning strategy.' The book presents insights gleaned and gained from the game-plans employed by these twenty highly successful companies in a sustained-release capsule form. The game-plans of these companies reflect this spirit of success, optimism, and confidence. The ...