Jacob Goldenberg, Ammon Levav, David Mazursky

Broschiertes Buch

Cracking the Ad Code

Beschreibung

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Autor

Jacob Goldenberg is an Associate Professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem. His research focuses on creativity, new product development, diffusion of innovation, social networks, and complexity in market dynamics.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 180
• Erscheinungstermin: 9. April 2009
• Englisch
• Abmessung: 244mm x 170mm x 10mm
• Gewicht: 372g
• ISBN-13: 9780521675970
• ISBN-10: 0521675979
• Artikelnr.: 26033655