Corporate Social Responsibility - The Indian Perspective
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In this book the author conducted a study on Corporate Social Responsibility (CSR), a concept that highlights the social responsibility of business for its impacts on society and has gained prominence in the current scenario with inclusion of new provisions for CSR in New Companies Act,2104. The author studied orientation, perception and sensitivity towards CSR and also explored differences in gender (male and female) and stream (marketing and finance) in orientation, perception and sensitivity of post graduate students towards CSR. The study used descriptive survey method. The study revealed ...
In this book the author conducted a study on Corporate Social Responsibility (CSR), a concept that highlights the social responsibility of business for its impacts on society and has gained prominence in the current scenario with inclusion of new provisions for CSR in New Companies Act,2104. The author studied orientation, perception and sensitivity towards CSR and also explored differences in gender (male and female) and stream (marketing and finance) in orientation, perception and sensitivity of post graduate students towards CSR. The study used descriptive survey method. The study revealed that male and female students differ significantly in orientation and sensitivity towards CSR, but no significant differences were found in perception of male and female students towards CSR. The results also revealed that male and female PG students of different streams differ significantly on the variable of orientation, perception and sensitivity towards CSR. The findings of the study highlight the need of developing positive attitudes towards CSR in business students and stresses the need of emphasising the concept of CSR in academics & the corporate.
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