CORPORATE SOCIAL RESPONSIBILITY AS A CRITICAL FACTOR OF SUCCESS IN
SOCIAL RESPONSIBILITY
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The Social Responsibility at the present time has a leading role at regional and global level, demanding an increasingly greater commitment by these to their customers and suppliers, bearing in mind that it is no longer only the monetary factor, but the social factor. It constitutes a critical factor of success and accreditation of prestige in the markets in which the companies participate with the provision of their products and services.
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