Thilo Ketschau
Broschiertes Buch

Corporate Social Responsibility and its Implementation in the Daimler AG

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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The sustainability of business activity is one of the key issues for companies in the 21st century. For it is stated as a fact, that the current way of use of our environmental resources is not adaptable for the future, companies have been taken into responsibility for not taking only their profits into account, but also their impacts on our environment. In addition the modern society mo...