Corporate Philanthropy and its Effect on an Organization
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An exciting view of corporate philanthropy and how it can be considered in further an organization's business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.
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