Corporate Image upon Points-of-Marketing at St. Patrick¿s Int. College
Branding Strategies of Higher Education Providers
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the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
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