Corporate Entrepreneurship: Methods, Techniques For Sustainability
Broto Bhardwaj
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Corporate Entrepreneurship: Methods, Techniques For Sustainability

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There is a story that is usually told about extremely successful companies, a story that focuses on new business creation and innovation. Bhardwaj argues that the true story of success is very unique. In case we want to understand how some companies thrive, we should spend more time looking at how they management innovative culture-at such things as people, their process, or even their technology. And in revealing that hidden logic, Bhardwaj presents a fascinating and provocative blueprint for making the most of innovative capability of human capital. In Corporate entrepreneurship handbook, th...