Franziska Matteis
Broschiertes Buch

Corporate culture in companies at the example of Deutsche Lufthansa AG

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Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Riedlingen, language: English, abstract: This thesis deals with the topic of "Corporate culture in companies". It explains the origins of such culture, its functions, the criteria used to measure corporate culture and the mutual influence that corporate and national cultures exert on each other. Evidence of a central problem pertaining to corporate culture is provided both in the theoretical and the practical part of this thesis. The corpora...