Yi Zhu

Gebundenes Buch

Corporate Culture and Globalization

Ideology and Identity in a Global Fashion Retailer

Beschreibung

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

Autor

Yi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 170
• Erscheinungstermin: 10. März 2023
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 426g
• ISBN-13: 9781032304434
• ISBN-10: 103230443X
• Artikelnr.: 66739433