Joep P. Cornelissen
Gebundenes Buch

Corporate Communication

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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the metaverse and alongside consideration of popular newer social media the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the import...