Klement Podnar

Gebundenes Buch

Corporate Communication

A Marketing Viewpoint

Beschreibung

Corporate Communication: A Marketing Viewpoint offers an overview of the framework.

Autor

Klement Podnar (PhD) is a professor at the Faculty of Social Sciences at the University of Ljubljana, where he teaches Corporate Communication, Basics of Visual Communication and Marketing. He serves on several editorial boards of international journals and is as an associate editor of the Journal of Promotion Management. His research has been published in a number of international journals including: Journal of Business Research, European Journal of Marketing, Corporate Communication: An International Journal, and Journal of Marketing Communications. Klement Podnar is the organizer of several international conferences and cofounder of the International CSR communication conference.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 226
• Erscheinungstermin: 21. November 2014
• Englisch
• Abmessung: 234mm x 157mm x 20mm
• Gewicht: 476g
• ISBN-13: 9781138804708
• ISBN-10: 1138804703
• Artikelnr.: 40760296