Cooperative Marketing
Principles and Practices of Cooperative Marketing
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The object of co-operative marketing is for producers to sell products surplus to their own needs and those of their immediate neighbors. The great majority of marketing co-operatives deal with agricultural produce, industry perspective and allied livelihood business.The book give the attire of new avenues to Cooperative pricing, customer orientation in cooperatives, business strategies in cooperatives, marketing implications in cooperatives, Innovations and upcoming virtues in it.
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