Contrasts and Effect Sizes in Behavioral Research

Contrasts and Effect Sizes in Behavioral Research

A Correlational Approach

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Contrasts are statistical procedures for asking focused questions of data. Compared to diffuse or omnibus questions, focused questions are characterized by greater conceptual clarity and greater statistical power when examining those focused questions. If an effect truly exists, we are more likely to discover it and to believe it to be real when asking focused questions rather than omnibus ones. Researchers, teachers of research methods and graduate students will be familiar with the principles and procedures of contrast analysis, but will also be introduced to a series of newly developed conc...