William Mccarthy
Broschiertes Buch

Contested Kingdom

Fan Attachment and Corporate Control at Disneyland

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In Contested Kingdom: Fan Attachment and Corporate Control at Disneyland, William McCarthy presents a groundbreaking study centered on the history of Disneyland and Disney theme park enthusiasts. Focusing on two unexplored yet interconnected phenomena--the dynamic relationship between the Disney corporation and Southern Californian fans in both online and physical park settings over a span of more than three decades--this volume sheds new light on the meaning and purpose of Disneyland. Through a comprehensive analysis of the interwoven dimensions of individuals, place, and cognitive, affective...