Content Analysis
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Content analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws." It is most commonly used by researchers in the social sciences to analyze recorded transcripts of interviews with participants. Content analysis is also considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, of meaning. This latter subject include philology, hermeneutics, and semiotics.Harold Lasswell formulated the core que...
Content analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws." It is most commonly used by researchers in the social sciences to analyze recorded transcripts of interviews with participants. Content analysis is also considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, of meaning. This latter subject include philology, hermeneutics, and semiotics.Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." Ole Holsti (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages."
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