Viktoryia Abramenka

Broschiertes Buch

Content Analysis of Crises Communication Messages

Beschreibung

This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.

Autor

Mrs. Abramenka earned her Master of Science degree in Communications in 2013. Now she is a full-time instructor at Fort Hays State University. She teaches undergraduate courses, such as social and global networking, social media management, writing in the professions, and business and professional presentations.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 64
• Erscheinungstermin: 15. Juni 2015
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 113g
• ISBN-13: 9783659714481
• ISBN-10: 3659714488
• Artikelnr.: 43029299