Robert M. Grant

Broschiertes Buch

Contemporary Strategy Analysis

Beschreibung

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics -- such as the corporate social responsibility movement and environmental, social, and governance innovation -- presented alongside fully integrated business models and up-to-date examples of business model innovation.

Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Autor

Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups.

Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 1W119815230
• 11. Aufl.
• Seitenzahl: 544
• Erscheinungstermin: 18. November 2021
• Englisch
• Abmessung: 249mm x 201mm x 24mm
• Gewicht: 962g
• ISBN-13: 9781119815235
• ISBN-10: 1119815231
• Artikelnr.: 62580060

Rezensionen

'Grant's Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both past graduates and industry practitioners.'
Amazon Reviewer

'One of the world's best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.'
Dr Andrew Wild, Associate Professor of Strategy, Nottingham University Business School

'Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'
Prof. Dr. Phillip C. Nell, Institute for International Business, Vienna University of Economics and Business

'Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, 'Roberty Grant's Contemporary Strategy Analysis' strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools and enough references to dig deeper when necessary. A great book.'
Olivier Furrer, University of Fribourg, Switzerland