Robert M. Grant

Broschiertes Buch

Contemporary Strategy Analysis

Text and Cases Edition

Beschreibung

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

Autor

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 1W119120840
• 9. Aufl.
• Seitenzahl: 776
• Erscheinungstermin: 18. Dezember 2015
• Englisch
• Abmessung: 244mm x 187mm x 38mm
• Gewicht: 1338g
• ISBN-13: 9781119120841
• ISBN-10: 1119120845
• Artikelnr.: 42835577

Rezensionen

'Grant's Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both past graduates and industry practitioners.'
Amazon Reviewer

'One of the world's best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.'
Dr Andrew Wild, Associate Professor of Strategy, Nottingham University Business School

'Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'
Prof. Dr. Phillip C. Nell, Institute for International Business, Vienna University of Economics and Business

'Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, 'Roberty Grant's Contemporary Strategy Analysis' strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools and enough references to dig deeper when necessary. A great book.'
Olivier Furrer, University of Fribourg, Switzerland