Mark W. Johnston (USA Rollins College), Greg W. Marshall (USA Rollins College), Jessica L. Ogilvie

Broschiertes Buch

Contemporary Selling

Building Relationships, Creating Value

Beschreibung

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

Autor

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics (Emeritus) at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is Professor of Marketing and Sales at the Aston Business School in Birmingham, UK. Jessica L. Ogilvie is the Edward A. Brennan Chair in Marketing and Executive Director of the Center for Professional Selling at Marquette University in Wisconsin, USA.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 7 ed
• Seitenzahl: 464
• Erscheinungstermin: 13. April 2025
• Englisch
• Abmessung: 280mm x 210mm x 25mm
• Gewicht: 1402g
• ISBN-13: 9781032692661
• ISBN-10: 1032692669
• Artikelnr.: 71912905