Gebundenes Buch

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Beschreibung

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.

With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change.

Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Autor

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets. Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.

Produktdetails

• Routledge Critical Studies in Tourism, Business and Management
• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 250
• Erscheinungstermin: 11. März 2024
• Englisch
• Abmessung: 240mm x 161mm x 18mm
• Gewicht: 453g
• ISBN-13: 9781032483511
• ISBN-10: 1032483512
• Artikelnr.: 69483198

Rezensionen

"It is with great enthusiasm that I wholeheartedly endorse the remarkable work, Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi. This book is an indispensable addition to the discourse on sustainable tourism, offering a comprehensive and insightful guide for individuals, professionals, and stakeholders invested in fostering a more responsible and ethical approach to travel. The book artfully weaves together a diverse tapestry of topics, ranging from ecological conservation and community engagement to economic viability and innovative technological solutions. By seamlessly interconnecting theory with practical examples and real-world case studies, the editors ensure

that readers are equipped with a comprehensive understanding of the complexities involved in sustainable tourism development."

-Yogesh K. Dwivedi, Professor of Digital Marketing and Innovation, Swansea University

"The book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi, offers a balanced approach to addressing the multifaceted dimensions of the issue surrounding sustainable tourism. Rather than just offering prescriptive solutions, the authors encourage critical thinking and collaboration amongst stakeholders to customize strategies that align with specific destinations and contexts. This approach empowers readers to become proactive agents of change, capable of shaping the future of tourism in ways that respect the environment, preserve local cultures, and contribute positively to communities".

-Prof. T. C. Melewar, Professor of Marketing and Strategy, Middlesex University