John F. Sherry

Broschiertes Buch

Contemporary Marketing and Consumer Behavior

An Anthropological Sourcebook

Herausgeber: Sherry, John Jr.

Beschreibung

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 504
• Erscheinungstermin: 2. Mai 1995
• Englisch
• Abmessung: 229mm x 152mm x 29mm
• Gewicht: 810g
• ISBN-13: 9780803957534
• ISBN-10: 080395753X
• Artikelnr.: 22224086