Contemporary Green Marketing Strategies and Practices
Nebiyu Samuel
Broschiertes Buch

Contemporary Green Marketing Strategies and Practices

A case of Kality Food Share Company

Versandkostenfrei!
Versandfertig in 6-10 Tagen
32,99 €
inkl. MwSt.
PAYBACK Punkte
16 °P sammeln!
In today s turbulent and ever changing environment, global warming and remedies to cope with its backwash effect are coming to be the prime agenda of countries in the world. In connection to this, stakeholders in various domains have begun to modify their behaviour in an attempt to redress the carbon emission of industries. Marketers on their part responded to the growing demand of mitigating the gas depletion through environmentally friendly marketing activities. The current study attempted to assess the contemporary green marketing practices of Kality Food Share Company. To reach the aforeme...