CONSUMPTION PERSPECTIVES AND POST PURCHASE DISSONANCE
D Arthi
Broschiertes Buch

CONSUMPTION PERSPECTIVES AND POST PURCHASE DISSONANCE

PROFESSIONAL WOMEN AND THEIR OUTFITS IN TAMILNADU

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This book is written with an objective to check the impact of the Role Relaxed, Status seeking and Hedonic consumption perspectives on post purchase dissonance experienced by the consumers. Role Relaxed is functional in perspective, Hedonic consumption is an emotional perspective and Status seeking is a consumption perspective which is symbolic in nature. Post purchase is the sense of regret a consumer experiences after having made a purchase. Working women in organized sector of Tamil Nadu were taken into consideration for the study. Descriptive research design is applied. Questionnaire is fr...