Consumption Patterns and Preferences of Households
Kumudu Diwuldeniya
Broschiertes Buch

Consumption Patterns and Preferences of Households

For National and Local Brands of Yoghurt and Curd: A Study in Anuradhapura District

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Milk and milk products are considered key components of healthy human diet. Promoting local milk production is a strategy by the Government of Sri Lanka to reduce dependency of the nation on imports. Yoghurt and curd industry primarily depends on local production of milk and involve a diverse set of industry participants. Understanding the current status of the market from consumer perspective is important to the government for planning for increasing local production of milk and to producers in design of market strategies. Objectives of this study were to investigate the factors affecting con...